A deep and comprehensive understanding of marketing is essential to truly dominating the digital landscape. In today’s world, digital marketing has become indispensable for business survival, leading to a surge in its adoption across various industries. This growing demand has resulted in abundant free marketing resources available online. For instance, Udemy alone offers over 55,000 courses on digital marketing.
So, where should you begin if you want to master marketing?
We’ve meticulously researched and compiled a list of 12 free marketing resources to give you a head start and save you valuable time. This curated list comprehensively reviews each resource, going beyond the typical results dominated by big names on a standard Google search.
We have gone the extra mile to ensure you have access to the best free resources, evaluated based on the following:
– Credibility: The expertise of the instructor or the platform.
– Knowledge Level: Suitable for beginners, intermediates, or experts.
– Course Structure: How well the course is organized and delivered.
– Overall Quality: Relevance, regular updates, and the quality of the content.
With these criteria in mind, you’ll have the tools to master the A to Z of marketing.
Lets begin!
Udemy Free Learning Center
The first resource on our list is Udemy. While many courses on Udemy are paid, its Free Learning Center offers many free courses covering various aspects of effective digital marketing. A highly recommended course is the Free Writing Tutorial. As a marketer, mastering the art of writing compelling copy and creating content that sells is crucial. Take this opportunity to enhance your skills and jumpstart your learning journey.
Neil Patel’s Resources
Calling Neil Patel a guru of digital marketing is an understatement. His presence is ubiquitous in marketing resource lists, and for good reason. His blogs, podcasts, and SEO tools are invaluable for marketers at all levels. Neil Patel is your go-to expert whether you’re a beginner or an expert seeking a fresh perspective. His detailed blogs on marketing and SEO, enriched with insightful examples and case studies, provide deep insights. His podcasts and videos summarize key takeaways from his blogs, offering a quick grasp of essential content.
HubSpot Academy
For a comprehensive understanding of digital marketing, HubSpot Academy is an exceptional free resource. It offers a repository of up-to-date digital marketing content and numerous certifications recognized by companies worldwide. For freelancers, a HubSpot certification can significantly boost career growth. A highly recommended starting point is their Content Marketing Certification Course. It provides a solid foundation in content marketing, covering basics, metrics, strategies, and intricacies.
Skillshare
Skillshare is a fantastic platform for learning about marketing and other niches from industry professionals. It allows you to share knowledge and expertise with peers and beginners alike. A standout course is Introduction to Social Media Advertising with Buffer. Additionally, joining different groups on Skillshare can enhance your real-time learning experience.
Moz SEO Learning Center
The Moz SEO Learning Center is a comprehensive hub for in-depth marketing education, which is particularly valuable for newcomers. The free resources, created by industry experts, offer genuine insights into the marketing industry. Key topics covered include:
- Keyword Research
- Competitive Research
- Link Building
- Local and International SEO
- Onsite and Offsite SEO
- Content Marketing
- Marketing Analytics
- Social Media Marketing
- Influencer Marketing
Instagram Stories Course by Later
If you’re new to the marketing sphere, you’ll find that Instagram is a powerhouse for marketing products and building brands. With its ideal audience base and advertising capabilities, Instagram allows you to establish a strong brand presence and attract more customers.
To harness the full potential of Instagram, particularly Instagram Stories, the Instagram Stories Course by Later is invaluable. This course teaches you how to use Instagram to develop a marketing strategy that boosts brand awareness and drives conversions.
WordStream’s PPC University
Did you know that pay-per-click (PPC) can significantly impact your marketing strategy? Understanding the mechanics behind PPC can help you develop more effective marketing and advertising plans.
WordStream’s free PPC University offers a comprehensive ePC education that covers everything from beginner to expert levels. While the courses are text-based, they provide a thorough understanding of PPC marketing, which you can apply to your next strategy.
Skillshop with Google
Marketers rely on Google for ads, SEO, and competitive analysis. But do you know how to optimize your use of Google’s tools? Can you reverse-engineer Google’s algorithm for better marketing results?
Skillshop with Google offers free online training and certification to help you master Google’s tools and products. The training covers:
- Google Ads
- Google Marketing Platform
- Analytics Academy
- Google AdMob
- Authorized Buyers
- Google Ad Manager
- Google My Business
- Waze
These courses will teach you how to use Google products to their full potential, enhancing your marketing efforts.
SEMrush Academy
SEMrush Academy is a dream come true for aspiring marketing experts. It offers a variety of courses designed for all skill levels, including:
- Search Engine Optimization (SEO)
- Content Marketing
- Pay Per Click (PPC)
- Social Media Marketing (SMM)
- Competitive Research
With SEMrush Academy, you can test your knowledge through online exams and become proficient in your chosen niche. Within weeks, you’ll be well on your way to becoming a more skilled marketer.
Ahrefs Academy
Ahrefs Academy equips you with top-notch tools and courses on marketing, particularly in SEO and content marketing. The courses provide critical insights into:
- Keyword research and optimization
- Competitive research and market analysis
- Backlinking and link acquisition
- Planning strategies for an effective SEO sitemap
The best part?
Ahrefs Academy focuses on marketing strategies rather than just using the Ahrefs tool, making it an excellent resource for accelerating your marketing journey.